We never Compete ... We Complete

The Middle East’s first fully in-house Market Research powerhouse.

At Niche, we’ve redefined how research gets done.
While most agencies outsource parts of their projects, we do it all under one roof. That means no middlemen, no delays, and no compromises. Just consistent high-quality insights delivered by experts who live and breathe research.

Our Services

Why Choose Niche?

Your source, not your subcontractor.

Why search for multiple freelancers when you can access the ultimate source itself? 

At Niche, every service is delivered by a specialized in -house team — so you can choose to outsource a full project or just one service with the same guaranteed excellence

We take pride in offering

Unmatched Quality

The same people who built the region’s research standards are behind Niche.

Competitive Pricing

The best value in the market, with flexible payment terms.

Precision & Speed

Every delivery is on time, every time.

Multi-layered QC

Rigorous checks at every stage to ensure flawless output.

Responsive Communication

Direct contact, easy coordination, and real-time updates.

With Niche, you don’t outsource tasks - you own excellence.

Our Core Expertise

From the moment you define your research objective to the moment insights come to life, Niche is your complete partner.

Our full suite includes:

Qualitative & Quantitative Research - Concept testing, U&A, brand tracking, communities, ethnographies, and more.
Marketing Advisory - Get expert guidance on study design and positioning.
Client Servicing - A dedicated team that ensures every client feels like they’re in the VIP lounge.
Specialized Fieldwork & Operations - All managed in -house for total reliability.

Specialized Teams, Tailored for Every Study

Because every industry — and every generation - speaks its own language.  We build our research teams based on your audience:

Consumer, Healthcare, FMCG, Social media, Tourism,Automotive... Etc. Each has a dedicated team that truly gets it

Alpha, Z, Millennials or any Generation.. Our researchers represent the same generations they study.

Even kids’ projects have their own specialized moderators trained to extract the most authentic insights & analytics.

Our Reach

Born in Egypt. Thriving across the Middle East and North Africa. 

Expanding soon, worldwide.

Niche isn’t just a research agency — it’s a movement led by people who’ve shaped the industry for years, united by one mission: 

to deliver insight with integrity, speed, and unmatched quality.

Ready to elevate your research experience?

Talk to Niche — where every brief becomes brilliance.