Our Services
End-to-End Market Research Solutions, All In-House.
At Niche, we cover the entire market research journey - from defining your study objective to delivering actionable insights that inspire real decisions.
Each stage is handled internally by dedicated experts, ensuring full control, consistent quality, and seamless collaboration.
Quantitative Research
Our quantitative team turns data into direction. We blend statistical precision with strategic interpretation to give you results that speak business language.
Our quant expertise includes:
- Usage & Attitude (U&A) Studies
- Segmentation
- Concept & Product Testing
- Brand Tracking
- Customer Satisfaction & Loyalty Studies
- Pricing & Sensory Evaluation
Every study is tailored to your market, your audience, and your objectives - not a template.
Qualitative Research
At Niche, we believe real insights start with real conversations. Our qualitative specialists are experts at uncovering what people truly think, feel, and do - even when they can’t put it into words.
We offer:
- Focus Groups & IDIs (In-person & Online)
- Ethnographic & In-home Interviews
- Online Communities
- Creative Workshops
- Co-creation & Idea Generation Sessions
Our moderators come from the same culture - and sometimes the same generation - as your target consumers, making every discussion authentic and deeply relevant.
Specialized Research Teams
Every industry speaks a different language. That’s why we’ve built dedicated teams for each sector -bringing contextual expertise to every project.
We specialize in:
- FMCG & Retail - deep understanding of everyday consumers and shoppers.
- Healthcare & Medical - compliant, accurate, and sensitive research execution.
- Automotive - tracking perceptions, test drives, and purchase journeys.
- Tourism & Hospitality - mapping travelers’ expectations and experiences.
- Social & Digital Media - exploring behavior across online communities and influencers.
- Kids & Youth Research - specialized approaches for younger audiences with trained moderators.
Whether your audience is a Gen Z gamer or a senior professional, our team mirrors their world.
Support Services - Because Every Detail Matters
We don’t just conduct research; we empower other agencies with the same high standards that define Niche.
That’s why we also offer standalone services, each executed by our in-house experts:
- Moderation & Recruitment
- Transcription & Translation
- Grid Analysis & Thematic Coding
- Data Processing & Tabulation
- Report Writing & Storytelling
- Client Servicing Support
So whether you’re an agency in need of reliable fieldwork or a brand managing multiple partners, Niche becomes your extended team - professional, fast, and always on point.
Marketing Advisory
Need help designing your research approach or framing the right questions?
Our senior consultants act as strategic advisors, guiding you on methodology, sampling, and business implications - turning research into action.
No matter where you are in your research journey - from a single transcript to a full-scale regional study - Niche delivers the precision, passion, and partnership you need.
Because at Niche, every service is more than a task - it’s a promise of quality.
Ready to elevate your research experience?
Talk to Niche — where every brief becomes brilliance.