About Niche
Who We Are
We’re not just another research agency — we’re the team behind the industry itself.
Niche was founded by a group of seasoned experts who spent years leading the market as top freelancers.
Back in 2008, these professionals - known across the field for their reliability, precision, and unbeatable quality - decided to unite under one name.
That name became Niche: a company built on expertise, authenticity, and passion for meaningful insights.
Our Philosophy
At Niche, we believe research is more than data collection - it’s about translating human voices into strategic clarity. Our mission is to make research seamless, insightful, and actionable for every client, no matter their size or scope.
We’re driven by three principles:
Quality over Quantity - Every project deserves our full attention and craft.
Speed without Sacrifice - Efficiency never comes at the expense of depth.
Collaboration as a Core Value - We see every client as a partner, not a transaction
Our DNA
Local Expertise, Global Standards
We understand the Middle Eastern context like no one else - yet we deliver with the precision and polish of global agencies.
Full In-House Capability
Every service - from fieldwork to final report - is executed by Niche professionals under one roof.
Agile, Scalable, Reliable
Whether you need one service or a complete project, we adapt fast and deliver flawlessly.
Human Insight, Not Just Numbers
Our team blends analytical rigor with empathy - because behind every dataset is a story worth telling.
Our Vision
To be the go-to partner for market research services in the Middle East - and the benchmark for quality, speed, and trust across the industry.
We aim to make Niche a global name synonymous with research done right.
Our People
Behind every successful project stands what we proudly call the “Niche Army”.
A multidisciplinary team that brings together:
- Specialists from diverse sectors - from FMCG to healthcare, automotive, and tourism.
- Researchers representing every generation - ensuring authentic understanding of every audience, from Gen Z to Millennials.
- Field and support experts who treat every deadline as a promise.
Our people aren’t just employees - they’re the heartbeat of every insight we deliver.
From our roots in Egypt to our growing footprint across the Middle East and North Africa, Niche continues to raise the bar for how research is executed, delivered, and experienced. Because for us, research isn’t a service - it’s a craft.
Ready to elevate your research experience?
Talk to Niche — where every brief becomes brilliance.