Our Work
Turning Complexity into Clarity
Every project at Niche starts with one question: “What does success look like for our client?”
From there, we design custom research journeys - built on precision, speed, and actionable storytelling. Here’s a glimpse into how we turn challenges into insights that move brands forward.
Case Study 1
FMCG: Reconnecting a Brand with Everyday Shoppers
The Challenge:
A major FMCG brand was losing connection with its core buyers. Traditional research gave them numbers - but no story.
Our Approach:
We designed a hybrid qual + quant study that mapped the consumer journey from store shelf to home use. In-home immersions, diary tasks, and digital intercepts helped us capture the why behind the what.
The Outcome:
We uncovered hidden emotional triggers driving repeat purchase - insights that shaped the new communication strategy and packaging revamp.
“It wasn’t just research; it was rediscovering the consumer’s voice.”
Case Study 2
Automotive: Understanding the New Buyer Mindset
The Challenge:
A regional automotive client wanted to understand why younger consumers were delaying car ownership.
Our Approach:
We built a generational lens into the study - with Gen Z moderators leading discussions among their peers. Through online communities and digital diaries, we explored perceptions of freedom, affordability, and brand coolness.
The Outcome:
The findings helped the brand reposition its entry models and revitalize its messaging, leading to a measurable uptick in test drives and leads.
“Speaking their language made all the difference.”
Case Study 2
Healthcare: Bringing Clarity to Complex Conversations
The Challenge:
A global pharma client needed to test a new campaign concept among doctors and patients across multiple markets.
Our Approach:
We deployed our medical-specialized team, ensuring local compliance and cultural sensitivity. Multilingual moderators and trained translators conducted simultaneous interviews across three countries - all managed in-house.
The Outcome:
We delivered a cross - market narrative showing how communication tone impacted trust and message clarity.
“When every word matters, precision isn’t optional - it’s essential.”
Across industries and audiences, our work speaks one universal language: insight that drives action
At Niche, every challenge is an opportunity to prove that research, when done right, changes everything.
Discretion Guaranteed
We work entirely behind the scenes. Every engagement is NDA-backed, delivered white-label, and kept off our site—no logo walls, no public credits, no case mentions—unless you explicitly approve it
Ready to elevate your research experience?
Talk to Niche — where every brief becomes brilliance.